UX Writing Challenge: Sportify

Goal: Help users stay connected to their favorite teams—without friction, fluff, or missing a moment.

The Project

Sportify is a concept app for real-time sports news, match highlights, and updates. The main goal is to make the experience feel alive, exciting, and easy.
From push opt-ins to article headlines, I wrote with the fan in mind.

As the UX Writer, I worked on:

  • The home screen and category sections (Trending, Football, Basketball)

  • The match article view

  • The Highlights screen

  • The notification opt-in

  • The “Follow your teams” onboarding flow

Home Screen

What I wrote:

  • Clear and familiar section names

  • Titles

  • Tags

I followed the F-shaped reading pattern and wrote headlines that respect users’ attention.

Article View

We process info in chunks (Miller Law), so I broke it up to help users read fast and feel smart.

What I focused on:

  • Used natural, sports-like language: “tough decisions”, “deep pool”, “All-Star Game”

  • Balanced tone + clarity — users want to feel something and know what’s going on.

  • Contextual Breadcrumbs: Small touches like “Basketball · Wed 12/16 · 8:30 PM” act as mental anchors, grounding the user.

  • Used journalistic inversion (start with the most important info first), so users can satisfice quickly (Hick’s Law).