Bardas

Bardas

Branding, Packaging & Creative Direction

Bardas is an artisanal jewelry brand born from the idea of capturing the essence of the sea in timeless, handcrafted pieces made of bronze and silver. Each piece is created using the traditional lost-wax casting method, making every item truly one of a kind.

I developed the brand’s full visual identity — including logo design, color palette, typography system, and visual elements — to convey a sense of calm, authenticity, and subtle connection to nature.

I also designed the packaging for jewelry boxes and tote bags, focusing on refined simplicity, natural textures, and a cohesive brand experience at every touchpoint.

To complete the visual universe, I led the creative direction for the photoshoot, defining the visual style, lighting, and composition to reflect the poetic, handcrafted spirit of Bardas.

A woman with wavy brown hair, wearing shell-shaped earrings, is holding her hand on her head while looking toward the sky during the daytime. She is wearing sunglasses, and the background shows a partly cloudy sky.
A hand with multiple rings holding a cluster of wheat in a field of wheat.
Close-up of a person's hand with a gold ring, resting on their sandy thigh at the beach, with green vegetation and cloudy sky in the background.
A silver shell-shaped necklace resting on sandy skin.
Graphic design with the word "bardas" in various colors and fonts, divided into sections of white, teal, and orange backgrounds.
Blue background with seashell illustrations and the word 'bárdás' in the center.
Color palette named 'Paleta cromatica' with five color swatches: dark teal, medium teal, very light blue, orange, and brown, each with hexadecimal and RGB color codes.
A style guide page showing different font styles called Amandine Medium and Lato Light, with sample texts and descriptions of font features.
Colorful stripes with line art of seashells in teal, orange, and light blue.
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A person with silver jewelry reading a book on sandy ground with green plants in the background.
A woman with dark hair wearing sunglasses and a beige sleeveless top reaches out to touch a rock formation on a beach. The ocean and blue sky with some clouds are visible in the background.
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