Whimsy – Where the Magic Begins

Editorial Concept · Art Direction · AI-generated visuals

Whimsy is a fictional children’s book publisher designed to reignite imagination. Inspired by the magic of stories, the brand evokes wonder through cinematic visuals, dreamy textures, and glowing tones.

I used Midjourney to craft an enchanting visual world: cozy, spark-filled, and full of possibility.